Marketing stewardship reportEmail marketing
July 2026 Email Marketing Stewardship Report
- Prepared for
- Weiss Lawn Care
- Reporting period
- July 1–31, 2026
- Prepared by
- The Marketing Kitchen
- Distribution
- Private client reporting
Executive summary
July 2026 reached more people while audience health improved
Weiss Lawn Care sent 392,751 emails in July — more than 115,000 more than in July 2025 — while the unsubscribe rate improved to 0.099%.
Those emails generated 1,504 email-attributed website sessions, including visits to relevant service pages, the Free Estimates page and the Estimate Details Thank You page.
July 2026 headline results
Emails sent
392,751
- Source: Mailchimp
Unsubscribe rate
0.099%
- Source: Mailchimp
Email-attributed website sessions
1,504
- Source: GA4 (email-attributed)
Free Estimates page views
505
- Source: GA4 (email-attributed)
Comparison note
The sweepstakes changes the year-over-year story
July 2025 included the highly successful Green Dream Sweepstakes, which generated 1,133 email-attributed website sessions — more than half of that comparison period's email traffic.
July 2026 did not include a comparable promotion, so the headline averages reflect different campaign mixes. Outside the sweepstakes, July 2026 generated approximately 49% more email-attributed website sessions than July 2025's remaining campaigns.
- Sweepstakes landing page
- 1,133
- Outside the sweepstakes
- ≈ +49%
Email-attributed website sessions generated by the July 2025 sweepstakes landing page alone.
July 2026 generated approximately 49% more email-attributed website sessions than July 2025's remaining campaigns.
Executive findings
Three readings of July 2026.
01
What worked by audience
Each audience responded most strongly to a different message.
- Customers: LSWB + Landscape Bed Fertilization generated 398 email-attributed website sessions.
- Leads: Lawn Care Tips generated 36 email-attributed website sessions.
- Former customers: Fall Aeration & Overseeding generated 30 email-attributed website sessions.
02
What the website data shows
Email drove visitors toward service information and the estimate process, including 505 Free Estimates page views and 179 Estimate Details Thank You page views.
03
What July makes possible
August is already applying these findings through audience-specific messages, continued education, stronger seasonal emphasis, intentional landing destinations and more selective resends.
Inside the July report
Six chapters, in reading order.
August outlook
How July is shaping the month ahead.
How July shapes August
August will build on July with timely lawn education, audience-specific service messages, stronger emphasis on Fall Aeration & Overseeding and landing pages chosen for the intended next step.
- 01Complete Lawn & Insect Protection
- 02Seasonal Pest & Fall Aeration Support
- 03August Lawn Care Education
- 04Fall Aeration & Overseeding